Live Well For Less

Living well for less. Now there’s a crazy thought

These are tough times for family budgets, no question about it. But wouldn’t it be nice if you could still enjoy the little pleasures in life without paying over the odds?

Live well for less father and son on the beach drink a hot drink

We’re not saying that our food will always be cheaper than other supermarkets (we’ll never compromise our commitment to quality), but it will cost less than you thought at Sainsbury’s.

That’s because we’re introducing new deals and ideas. Like the by Sainsbury’s range, which has thousands of brilliant everyday products, all at great prices. We don’t believe in just ‘making do’, especially at the dinner table.

Read more about our everyday prices

Helping you live well for less

Brand MatchAt Sainsbury’s, we’ve always worked hard to help you live well for less. But now this idea is at the heart of everything we do.
Over the last few years, hundreds of our colleagues have been busy thinking up new ways to make your life easier.

From bringing you even better quality food at affordable prices, to offering more Fairtrade products than any major supermarket. The result is that we’re more committed than ever to making your money go further – and to helping you live well for less than you thought at Sainsbury’s every day.

Find out about Brand Match

How do you live well for less?

Fish fingersIt doesn’t have to cost a lot to enjoy the little pleasures in life, and we know you’ve got lots of ways to live well for less. So we’re asking the nation to tell us how they live well for less, every day.

Going for a long walk then tucking into homemade butties, playing five-a-side footie, flying a kite. What little things do you enjoy doing that don’t cost the earth? Whether on your own or with friends and family, tell us how you make the most of life without paying over the odds.

Tell us on Facebook

Introducing by Sainsbury’s

by Sainsbury's productsOur range of thousands of everyday items that offer the quality you expect from us, at prices you’ll love.

Over the last few years, we’ve reviewed thousands of our products – we’ve sourced great new ingredients and improved existing recipes. And then we put them to our toughest test: you. If they’re on our shelves, they’ve got the thumbs up from challenging taste tests.

View the by Sainsbury’s range

About our values

Banana farm worker

That’s because we’ve been working hard over the last decade to put products and values like Fairtrade and sustainable fishing, at the heart of our business.

Read more about our product & values