Behind the scenes of our Christmas 2015 advert

Watch our behind the scenes film showing how the story of ‘Mog’s Christmas Calamity’ came to life – all the way from sketch to screen.

We chat to author Judith Kerr, who makes a brilliant cameo appearance in the advert, as well as meeting the team behind the creation of Mog as an animated on-screen cat.

Mog the cat with children, fireman and Judith Kerr

Mog the Cat on the stove top

"Action" filming chestnuts

If you’ve not already seen it, take a look at the full Christmas advert, or why not buy the beautifully illustrated storybook sold exclusively at Sainsbury’s.

Mog's Christmas Calamity' by Judith Kerr buy on Sainsbury's Online Groceries

Along with Judith Kerr and HarperCollins Children’s Books, we will be donating all profits from the sale of the book to Save the Children to improve child literacy in the UK for Christmas 2015.

More Christmas is for Sharing