Fairtrade flowers

Thanks for supporting Fairtrade flowers at Sainsbury’s

As well as being the UK’s largest retailer of Fairtrade flowers, all our rose bunches from Kenya have been Fairtrade since 2007. Over that period, our growers and their workers have earned over £1 million in Fairtrade premiums which they’ve invested in their local communities.


Buying Fairtrade flowers can make a real difference to people’s lives. Recent projects funded by Fairtrade premiums include supporting the construction of a new women’s hospital in Naivasha and provision of safe drinking water to local communities in Kenya.

Working together

Fairtrade worker in field of flowers

By working closely with farmers we can ensure that the flowers they grow are of the highest quality – and that their local communities and employees benefit from the trade in Fairtrade flowers.

Meet our growers


Harvest LTD, Kenya

Happier employees, higher productivity, increased sales. Since becoming Fairtrade certified in 2011, Harvest Limited’s Athi River flower farm is thriving.

Bigot Flowers

Situated 80 miles from Nairobi, this grower achieved Fairtrade certification in 2008 and now employs around 1,000 workers.

Ravine Roses

This farm in Eldama Ravine employs 900 workers to grow, pick and pack its elegant flowers.

Primarosa Flowers

The 1,300 workers here produce and export over 60 million roses a year.

Find out more about our growers

Find out more about Fairtrade