Fairtrade flowers

Thanks for buying Fairtrade flowers at Sainsbury’s

As well as being the UK’s largest retailer of Fairtrade flowers, all our rose bunches from Kenya have been Fairtrade since 2007. Over that period, our growers and their workers have earned over £1.7 million in Fairtrade Premiums which they’ve invested in their local communities.


Buying Fairtrade flowers can make a real difference to people’s lives. Recent projects funded by Fairtrade Premiums include supporting the construction of a new women’s hospital in Naivasha and provision of safe drinking water to local communities in Kenya.

Working together

Fairtrade worker in field of flowers

By working closely with farmers we can ensure that the flowers they grow are of the highest quality – and that their local communities and employees benefit from the trade in Fairtrade flowers.

Recent projects

Safe drinking water storage unit

Projects funded by Fairtrade Premium include of construction of a school science block in Northern Kenya, and the construction of a crèche for worker’s children in Western Kenya. A women’s hospital in Naivasha is now fully operational, and provision of safe drinking water to local communities in Kenya continues.

Bigot Flowers

Situated 80 miles from Nairobi, this grower achieved Fairtrade certification in 2008 and now employs around 1,000 workers.

Ravine Roses

This farm in Eldama Ravine employs over 1,200 workers to grow, pick and pack its elegant flowers.

Primarosa Flowers

Primarosa Flowers now comprises of 65 hectares of roses spread over two farms. The 1,600 workers produce and export over 1 million roses a year to UK, Middle East and Holland.

Buy Fairtrade roses in store and online.

Find out more about our growers

Find out more about Fairtrade