Buying Fairtrade food, clothes and flowers can make a real difference to the lives of people in developing countries. We’re the world’s largest retailer of Fairtrade products and are adding new lines whenever we can, so you can put more Fairtrade in your basket.

Buy great products with a clear conscience

Buying Fairtrade products means you can feel good that producers in developing countries like Kenya or Columbia, are getting a fair price for what they grow. They also receive an extra Fairtrade premium so they can invest in things for their communities – like schools, hospitals and wells. We have a selection of 100% Fairtrade product ranges to help you support Fairtrade in your everyday shop.

Fairtrade products

Our Fairtrade products include:

  • Bananas
  • Sugar
  • Tea
  • Roast & ground coffee
  • Kenyan oriental lilies
  • Kenyan roses
  • Pineapples, grapes and citrus fruits
  • Range of herbs
  • Spices and nuts
  • Tea, coffee and hot chocolate from our instore cafés (excluding speciality teas)
  • Taste the Difference Fairtrade Single Origin Chocolate
  • South African Taste the Difference wine
  • All Taste the Difference Belgian easter eggs
  • Sainsbury’s Fairtrade Ambassadors

Fairtrade Bananas

We sell an incredible 650 million Fairtrade bananas a year – more than all of the other major supermarkets put together. These bananas generate £4m of Fairtrade premium a year which helps small farming communities in the Dominican Republic, Colombia, St Lucia, Panama, Peru and Ghana invest in a better future.

More about our Fairtrade bananas

Sainsbury’s Fairtrade Ambassadors

As part of our support to Fairtrade we have over 500 Fairtrade Ambassadors located around the UK, helping to spread the Fairtrade knowledge around their local communities and schools. Our Fairtrade ambassadors will always be happy to help with any activity you are holding, whether you would like them to talk to an audience, or you need help with a venue in which to hold your meetings. Please feel free to get in touch with your local Sainsbury’s supermarket to find out who your local Fairtrade Ambassador is.

Fair Development Fund

Sainsbury’s fair Development Fund is a unique fund run buy Comic Relief and financed by Sainsbury’s, it aims to create a broader and more collaborative way of supporting Fairtrade.

Read more about the Fair Development Fund