How everyone got involved

Here’s how our customers and colleagues made a difference.

Saisnbury's colleagues fundraising for Sport Relief

There were so many ways you could have taken part, so there was no excuse not to!

1. Buying the official Sport Relief merchandise

There was plenty of fun merchandise that you could have got your hands on, like Sport Relief Deeley Boppers, Wristbands, Mugs, and Light Up Yo-Yos.

Everything you bought contributed towards our fundraising total for Sport Relief.


2. The Sainsbury’s Sport Relief Games

On Sunday 20 March 2016, tens of thousands of people across the country got involved in the Sainsbury’s Sport Relief Games, including flagship events at Queen Elizabeth Olympic Park in London and in Belfast, Cardiff, Glasgow, Norwich and Sheffield.

Find out more about the games at


3. Donating money in store

Many customers popped into their local store and talked to the colleague at the Customer Service desk, where they made a cash donation to Comic Relief.

Couldn’t have been easier, could it?


4. Rounding up at the checkout

Lots of you rounded up your bill at the checkout to the nearest pound, and gave the extra pennies to Comic Relief.
Whether it was 1p or 99p, it helped us reach our record-breaking total.


5. Donating through Coinstar

A simple way to donate was to use the Coinstar machine at your local Sainsbury’s. All you had to do was select ‘Donate’ on the opening screen, then ‘Comic Relief’ on the charity screen and pop your pennies in.


6. Buying donating brand groceries

Many of the biggest brands we sell got in on the fun. When you bought donating packs of some of your favourite products, a donation went go straight to Comic Relief.

Participating brands included Persil, Walkers, McVities, Richmond, Hovis, and many more instore and online.


7. Buying Sport Relief scratch cards

Hundreds of thousands of people gave their fingers a workout and won great prizes with our Sport Relief scratch cards.

Among the prizes were TVs, holiday vouchers, ipad minis, Sainsbury’s vouchers, and money off Persil Dual Action capsules (ideal for keeping your Sport Relief kit nice and clean). Every card was a winner and sold for £1, with every penny going to Comic Relief.

Find out more about the scratch card.


Where the money goes

where your money goes sport relief

By supporting Sport Relief, you helped to change lives forever.

The money raised will be spent by Comic Relief right here in the UK, and across some of the world’s poorest countries, helping vulnerable and disadvantaged people to turn their lives around.

See where the money goes


Sport Relief is an initiative of Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland).