Our Christmas TV advert

Christmas advert 2016 -The Greatest Gift

Find out more about the making of our stunning Christmas campaign and how you can help more families share time together this Christmas.

This year, Sainsbury’s Christmas advert tells the heart-warming story of Dave. He’s a hard-working and devoted Dad, who comes up with an ingenious plan to make sure he can spend more time with his family at Christmas.

Sainsburys chrismtmas ad Dave and gingerbreadd dave

Directed by award-winning Sam Fell, our spectacular Christmas advert was made using a combination of meticulous, hand crafted stop frame animation and cutting edge 3D colour printing technology right here in Britain.

Watch our behind the scenes to find out more about the incredible craft.

It also features a fun orchestra-backed musical number ‘The Greatest Gift’ written by Flight of the Concords star Bret Mckenzie and sung by Car Pool Karaoke comedian James Corden.

The ‘Greatest Gift’ song is available on iTunes –  download it for 99p and 62p will go to GOSH. You can also find it on Spotify Premium.

Sainsburys christmas tv advert 2016

Our campaign aims to highlight the importance of sharing simple time together with family, friends and loved ones this Christmas.

Read about how we are helping families be together at Christmas with Great Ormond Street Hospital.

Inspired? Why not try making your own stop-motion film.


Great Ormond Street Hospital Children’s charity is a registered charity (charity number 1160024).