Everyday prices

Enjoy the regular products you love at surprisingly good regular prices

Our approach to pricing and the values in our own label range mean you can be reassured you’ll always get good value at Sainsbury’s.

Good deals and regular prices too

We’re committed to helping you live well for less than you thought at Sainsbury’s. As part of this, our regular prices are now lower on a range of products that matter to you.

And we’re doing all this while still offering you competitive deals, and without compromising on the great values behind our products.

Look out in store and online for the products that are now at a regular lower price. They might be lower than you thought.

Good value and good values

Fish fingers

At Sainsbury’s, we believe that no matter what your budget, you should have access to food that doesn’t cost the earth. That’s why all our fish fingers are Marine Steward Council certified, our eggs are sourced from cage-free hens and we are the largest retailer of Fairtrade products in the world.

We believe that good value and good values go hand in hand. That means you can be assured of quality ingredients at affordable prices and trust where your food comes from when you shop with us.

More about our values

Take a look at our basics products